Great Websites

In the year 2011 it is almost redundant to suggest having a great web site is important for any type of business. But with real estate sales being what it is, a relationship based business, there are many who resist technology out of fear that it devalues the human side. How is the internet less personal than an ad on a park bench or a shopping cart? What about mass mailings or flyers? Are these the activities that some Realtors are referencing when they resist the internet and the new wave of social media sweeping all types of business? Even the concept of “farming” a particular demographic or area – a practice of many successful Agents – is made easier, more productive, and often less expensive by use of technology.

Our attitude at YHOP is quite simply “Sales is a relationship business. Marketing? Not so much.” – Think of technology as the modern flyer, bus stop bench, grocery store divider thing, and giant hot air balloon of the 21st century. Technology can and will help you with the lead generation. The good old-fashioned relationship building and salesmanship is still up to you. A solid website and social media campaign will just give you more prospects to apply it to.

A YHOP Realtor web page (click the image below right to see an example) is personalized to fit your style, personality, and target market. That being said there are some key elements which we feel are essential and included regardless of any personalization:

All YHOP web sites are built on WordPress. Please read more here to understand why this is key
YHOP sites include powerful built in blogging tools which are key in the world of Search Engine optimization (SEO)
YHOP pages use a “featured Listing” feature which pulls your most important listing onto your front page for the highest visibility
YHOP sites also include powerful list management and newsletter tools to allow you to build and communicate with your client list
YHOP sites easily blend with your Facebook presence or any other social media you may employ
Our sites are user friendly for all but the most technically challenged of our clients. Once it is built, you can choose to take over the administration of your site or allow us to manage your digital life through the Guru Portal