Great looking website with featured listings
Individual YHOP pages for your most important listings
A dynamic and engaging Facebook page
What else?
Somebody once told me: “you’re really good at the internet!”
Ok, that “somebody” was my wife but other people have told me similar things and I would like to think that “good at the internet” really kind of captures it best. It does not imply that I am some genius who can explain the inner workings of cyber space (can a sprinter explain the kinesiology behind why he can run fast?) It really just means that I have been fascinated by the medium and taken the time to figure out how to get it to do certain things.
Then one day somebody else (not my wife this time) called me their “Guru” and I bristled at the thought because I have too many of my own Gurus to consider myself one to others. I would like to think that I channel what I learn from my array of Gurus into something that is easy to understand. I typically spend equal parts of the day looking one way to learn and the other way to create or teach. In that spirit, I think of myself as a kind of “Guru Portal”
Here’s a good example: Search Engine Optimization (SEO) is a very important term for anyone who uses the internet for their business. Each day the internet gets more crowded and people are more and more concerned about getting “found”. Am I an SEO expert? Not really. The SEO experts are the ones designing the codes and the plug-ins that we use. I just wade through their work, try out their tools, and figure out what will work best for you. The person who flies the space ship is not the same person who built it – same idea here. Some basic knowledge, trial and error, and our experiences with previous projects allows us to “Guru Portal” the best solution through to you.
Another way to look at what we do requires me to employ some cliches and stereotypes – So that I will now do. Elite Salespeople suck at technology and Geeks have limited people skills and practically no artistic flair. There, that was easy and seeing as all stereotypes are 100% accurate, 100% of the time, then there is an obvious niche for people like me to help fill the gap. You see I ignored all of the people who told me things like “It doesn’t matter what you do, just be the best at it” and, instead, decided to be mediocre at as many things as possible. If the Olympics ever decided to take on skiing/internet/golf/violent video games/BBQing/dog training/beer chugging/name that tune/rock skipping/karaoke as a combined event? I’m a gold medalist. But until that happens, I am just going to occupy this space where I feel I can relate to the Salespeople and business owners (After all, I’m both) but still understand the geek speak and “good at the internet” stuff which they don’t hear from the real geeks because the real geeks are afraid to come out of their basements and can only speak an incomprehensible language when they do. (Another stereotype which means it must be 100% true. Right?)
So what can a Master of the mediocre do for you? Well if you are a good Realtor then there is a really good chance that you might suck at the internet (actually there is a 100% chance – Stereotype in play!). Maybe you have a really good assistant so you don’t need me or maybe you have a really bad assistant in which case you just need a good one. But maybe… Just maybe you are just a really good Realtor who needs a little help and don’t have the time or inclination to survey twenty Gurus and what you could really use is… A Guru Portal that can:
Alex Hugessen - He's "good at the internet"
- Build or redesign your website to reflect your branding and function the way you need it to.
- Keep your website updated with new listings and events
- Set-up, host, and maintain your blog and help show you how this is a very important tool in the world of search engine optimization (SEO)
- Build individual pages (YHOP pages) for your best and most important listings
- Collect and manage your digital mailing list
- Design and send targeted monthly newsletters to your mailing list.
- Set up your Facebook page to be a productive addition to your business
- Most importantly, speak English (or French, maybe a little Spanish) along the way
Hiring us as your Guru Portal really just means offloading a small part of your business and allowing yourself the time to do that things that are productive and avoid some of the frustration of trying to maintain your own digital presence. Tell us what you want (in English) and we translate everything into “Geek” and pull it all together into something that will turn your business into an on-line superstar! How much help you need from the items listed above is entirely up to you and the cost of your Guru Portal experience will vary accordingly. Get in touch to talk more.
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